I apologize, I don’t have my notes with me from yesterday so I’ll have to add those tomorrow.
But – yesterday I had my very first booksigning ever. For my very first published book, DEMON SOUL, pubbed by Crescent Moon Press. It was amazing! No, I didn’t sell out, and that’s okay – the lovely NY Times bestselling author in two genres next to me didn’t sell any more books than I did, so that made me feel better.
What I did do though was get up off my ass. I stood, and hooked my bookmark to my pen, and leaned over the table to people as they walked by. “Here, you need this!” or “This is for you!” Most people smiled, only a couple refused; and I spread my brand a little more. I even sold one book that way (in total, I sold 4. Don’t laugh!). I could have sold more if I’d had a physical book; several people, including men, expressed interest in the physical book. Hopefully they’ll go to Amazon and buy that way, we will see. But at the end of the day I must have given away more than a hundred bookmarks and pens. Which spreads the brand.
I know – many authors say they’ve never bought a book from a bookmark, and I’m one of them. But readers are not authors, and if the blurb is catchy enough, the bookmark striking enough, you’ll pull in new people. If nothing else, you’re spreading your brand, and that’s never a bad thing, right?
I was so into my “friendly marketing mode” that I even talked to Selena James for about five minutes about her conference experience and then about my book. It wasn’t until she walked away that I realized her affiliation with Kensington. Now, she’s the exec editor for Dafina Books, and as such not a publisher for me, but still – I learned that when in marketing mode, it was easier to be relaxed even in front of the biggies. Heather Osborn of Samhain Publishing also got a pen, a bookmark, and we had a brief conversation.
Another thing I learned while pimping my book out was how to succinctly state what the book is about in an organic, unplanned way. This is not your elevator pitch, my friends – this is a conversation with readers. Hooking them verbally is different than hooking them on paper. I don’t know why but it is. The basics are the same but the delivery is different…words that I’d never put together with the novel were tumbling out. I got good at it very fast, and enjoyed it which I didn’t think I would.
The best thing about the day? I had a gal from England buy my book. She downloaded it on her newly-won-at-a-raffle Kindle, and came back to show it to me…her plan was to read it on the plane on the way back home. SWEET!!! Am I allowed to happy dance?!!